Meiko Strawberry Souvenir Center is a tourist attraction at Blue Valley, located towards the end of Simpang Pulai Highway before the exit to Kampung Raja in Cameron Highlands. Situated along the main road, the center features a well-stocked gallery of Cameron souvenirs including keychains, trinkets, fridge magnets, plushies, fashion apparel and other toys. Fresh strawberries are available daily at the center's mini cafe, cultivated from a small plot adjacent the complex. Open daily from morning till evening, the place is free to enter.